2016 Macys Parade | 90th Macy's Thanksgiving Day Parade Highlights. The annual Macy's Thanksgiving Day Parade held on Thanksgiving Day, Thursday, November 24, 2016 in New York City was celebrated with a resounding success. Thousands of people lined up on the streets of New York to witness this yearly tradition which starts at 9:00 a.m. EST on Thanksgiving Day, and ends at 12:00 p.m. It is considered to be most beloved and the biggest parade.

New Character Balloons: Dreamworks Trolls
New Novelty Balloons: Trixie the Dog
New Floats: King's Hawaiian, Girl Scouts

Apart from so many participants, the Macy's Thanksgiving Day Parade is watched by more than 3.5 million people on the streets of Manhattan and more than 50 million people nationwide.